Several people recommended the book titled ‘A Technique for Producing Ideas – The Simple Five Step Formula Anyone Can Use to Be More Creative in Business and in Life!’ by James Webb Young. The concept of creating new ideas fascinates me. There are so many factors that influence the development of new ideas of concepts.
This is not a long book, and I finished it quickly. I found a few gems in the book, which were included in my book summary below.
Book notes: A Technique For Producing Ideas
Pareto divided people into two types:
- Speculators: These are speculative people who are preoccupied with the possibilities of new combinations.
- Rentiers (French): These people like routine and are steady, unimaginative and conserving people. Speculators often manipulate rentiers.
When learning new things, you need to understand:
Creative people have two unique characteristics:
- They quickly get interested in different topics as the different facets of life fascinates them.
- They browse information in various fields.
How to create an idea
You can use the principles you have learned to improve your skill in the art of producing ideas. An idea newly combines old elements, but to combine old elements into new ideas, you need the ability to see relationships between elements. Seeking relationships between facts is critical in producing new ideas and is a habit for our minds that we need to cultivate. Creating an idea has these stages:
1. Gathering material
The mind needs to gather raw materials, of which there are two types:
- Specific and
An idea newly combines specific knowledge (about products and people) and general knowledge (about life and events). By masticating these materials, you can build a sourcebook of ideas. You take different bits of materials you have collected and experiment with them in your mind. When you take a fact, consider it from different angles to determine its meaning. You do this with several facts and see if they can fit together.
2. Conscious processing in your mind
Small tentative or partial ideas will come to your mind. Write them down even if they seem incomplete or irrational. These may foreshadow an actual idea that may come later. After some time, you will enter the hopeless stage where your mind is confused and have no logical insights.
3. Incubating stage
In the third stage, you don’t make any direct efforts. You forget about the topic and try not consciously to think of it. Your unconscious mind will now digest the problem while you do other things. It will synthesise the idea with additional information in your mind.
4. The birthing of the idea
The idea will appear out of nowhere after your unconscious mind has completed its processing.
5. Shaping and development of the idea
Now that the idea has materialised, you need to bring it into the world of reality. It takes patience to process the idea to make sure it meets the exact conditions under which it must work. Many ideas may get lost here. Do not keep your ideas to yourself; instead, submit them to the criticism of others. When you do this, a good idea will exhibit self-expanding qualities by stimulating those who see it and who will add their views to improve the concept. Others will now identify the possibilities you overlooked.
How to get better at producing ideas
By constantly expanding your experience and knowledge, you can become better at producing ideas. Words are also ideas, although they may be in a state of suspended animation. When you master words, ideas will materialise. Therefore, since words are symbols of ideas, we collect ideas as we collect words.